
BOSS OPEN
A Brand Experience, not just a Tournament
The BOSS Open isn’t just about tennis.
It’s about how a brand creates a world around the sport.
Our task was to shape how this week-long experience feels – from the matches and VIP moments to partner activations, side events and the atmosphere of the venue itself.
With many stakeholders, premium brands and high expectations involved, the challenge wasn’t to show everything –
but to create one clear story that connects sport, emotion and brand presence.


With many stakeholders, premium brands and high expectations involved, the challenge wasn’t to show everything –
but to create one clear story that connects sport, emotion and brand presence.
Instead of a classic highlight reel, we built a narrative that gives every moment its place without losing momentum.
Alongside the main film, we created selected social assets for key partners and visual content that extends the experience beyond the event.
Not to document what happened –
but to define how it’s remembered.



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Based in Cologne. Working worldwide.
hello@sovenstudio.com
+49 173 2184732
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