COMPEED X
PÜTZ & KRAWIETZ
Social Campagne for Tennis Culture
Compeed didn’t just want visibility in the tennis space – it wanted to belong.
Together with Pütz & Krawietz, we created two social spots that play with familiar moments from the sport and push them into a humorous, slightly exaggerated direction. Light, fast, and close to the community.
Instead of classic product advertising, the focus was on personality, timing, and recognizability. The brand became part of the story – not the center of it.
Our role was to translate the ideas into clear visual sequences that work on social: shaping rhythm, storytelling, and tone so that humor, sport, and product feel naturally connected.
Based in Cologne. Working worldwide.
hello@sovenstudio.com
+49 173 2184732
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