DETROIT LIONS
GERMAN MASCOT LAUNCH
Social Teaser & City Activation
When the Detroit Lions introduced their German mascot, the goal wasn’t just to announce a character – it was to create presence.
We developed a short-form launch concept built for social: fast, playful, and rooted in local culture. The mascot didn’t just appear on screen – it showed up in the city.
From a studio teaser to street-level moments at Cologne Cathedral, the rollout felt spontaneous, recognizable, and close to the fans. No heavy production. No staged spectacle. Just energy, timing, and a clear visual language.
Our focus was on creating a launch moment that feels native to social platforms while still carrying the identity of the brand.
Based in Cologne. Working worldwide.
hello@sovenstudio.com
+49 173 2184732
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