WILSON
Bringing the Game closer
When Premier Padel came to Germany for the first time, Wilson wanted to be more than just present.
The goal was to feel part of the game – not just a logo on the sidelines.
With limited access, tight time windows and a live tournament environment, we designed a social-first content approach that worked with the reality on site instead of against it.
Instead of classic event coverage, we focused on perspective and proximity.
POV shots, athlete-led moments and immersive camera angles brought the audience closer to the game, the players
and the brand – without feeling like advertising.
From dynamic reels and postcard-style clips to striking stills and subtle product placements, every asset was built to feel native, fast and authentic to the
Padel community.
All concepts, formats and executions were developed and produced under real-world conditions – where flexibility, speed and creative clarity mattered more than control.
Not by controlling the environment.
But by working with it.
Pictures
Based in Cologne. Working worldwide.
hello@sovenstudio.com
+49 173 2184732
<