DETROIT LIONS
MASCOT LAUNCH
DETROIT LIONS
MASCOT LAUNCH
DETROIT LIONS
MASCOT LAUNCH
Arriving in the culture
Arriving in the culture
Arriving in the culture
When the Detroit Lions introduced their German mascot, the goal wasn’t just to announce a character – it was to create presence.
We developed a short-form launch concept built for social: fast, playful, and rooted in local culture. The mascot didn’t just appear on screen – it showed up in the city.
When the Detroit Lions introduced their German mascot, the goal wasn’t just to announce a character – it was to create presence.
We developed a short-form launch concept built for social: fast, playful, and rooted in local culture. The mascot didn’t just appear on screen –
it showed up in the city.
When the Detroit Lions introduced their German mascot, the goal wasn’t just to announce a character – it was to create presence.
We developed a short-form launch concept built for social: fast, playful, and rooted in local culture. The mascot didn’t just appear on screen – it showed up in the city.
From a studio teaser to street-level moments at Cologne Cathedral, the rollout felt spontaneous, recognizable, and close to the fans. No heavy production. No staged spectacle. Just energy, timing, and a clear visual language.
Our focus was on creating a launch moment that feels native to social platforms while still carrying the identity of the brand.
From a studio teaser to street-level moments at Cologne Cathedral, the rollout felt spontaneous, recognizable, and close to the fans. No heavy production. No staged spectacle. Just energy, timing, and a clear visual language.
Our focus was on creating a launch moment that feels native to social platforms while still carrying the identity of the brand.
From a studio teaser to street-level moments at Cologne Cathedral, the rollout felt spontaneous, recognizable, and close to the fans. No heavy production. No staged spectacle. Just energy, timing, and a clear visual language.
Our focus was on creating a launch moment that feels native to social platforms while still carrying the identity of the brand.
